Construction Company Branding

Construction Company Branding: Hidnyy

Hidnyy, an new start in the elite real estate industry, urgently needed to establish its construction branding. This included everything from logo creation to the development of flexible templates for social media, citylights & other design mediums, as well as designing & development of a SEO-optimized a website. Explore the comprehensive construction company branding case study delivered by Mommy Knows Best Agency.

Services:
Branding / Web design / Web Development / SEO / SMM

Establishing Hidnyy's Identity: A Minimalist Logo Approach

We started with creating a versatile logo that embodies Hidnyy's core values of stability and reliability, setting the foundation for consistent branding across all platforms. We embraced minimalism in the design process, selecting a square-based, house-like shape to symbolize stability and convey a sense of home. The simplicity of the design ensures it is memorable and adaptable for various applications & design mediums.

Logo Typography

We customized a font to match the logo's strength and confidence, using distinct letterforms as unique design elements. This cohesive approach extends the brand of construction company visual language across all media.

Efficient Design with Universal Templates

To boost project efficiency, we engineered a universal template system that adapts to any design format, streamlining creation processes and ensuring consistency. We organized the workspace into a block layout with defined margins, creating a framed effect that highlights content and standardizes appearances. Content is strategically positioned on anchor points for a clean, adaptable layout. This approach has significantly reduced design times for marketing team, enabling simple layouts to be developed within 15–20 minutes.

Omnichannel Marketing Design

Imagine this: Dream clients effortlessly find your business thanks to a user-friendly WordPress website built by MKB agency. We don't just stop there - we optimize the content for search engines, turning Google into the free lead machine.

But it gets better! Our websites are designed to be the perfect platform to showcase real estate listings, giving potential investors a clear view of what is offered. It's the ideal first impression, sparking interest and opening the door to exciting investment opportunities.

Establishing the Construction Brand on Social Media Platforms

We turned social media into a selling machine! We crafted a unique visual style and voice for the brand, making every post informative, engaging, and instantly recognizable. Now, social media presence is a cohesive extension of the brand identity, with a clean, aesthetic look that resonates with target audience.

The best part? Our strategic efforts paid off fast. With just a $200 ad investment, we landed the first property sale directly through social media! Clients appreciate brands that connect with them across all channels, and we created a unified system that delivers results.

Brand Book Development

And of course, we compiled all this into a brand book. Now that all the main elements of the brand are in one place, the client's team will spend a minimum amount of time on future briefings. This will help the costruction company maintain consistency of marketing activities & visual communication, and simplify the development of future designs, thereby saving time and resources.